CAPE TOWN
2025
AVAILABLE FOR FREELANCE
FOCUS
Product
Design Systems
AI
BASED
Cape Town, South Africa
WHAT I DO
I design websites and apps that feel easy to use and give people a reason to trust you.
MY STORY
I grew up on a farm in the Midlands of KwaZulu-Natal, the second of four siblings, in a house where creativity was just part of the furniture. My mum is a fabric designer, and we were always doing art from a young age.
I ended up doing a BA in Interaction Design at the Cape Town Creative Academy, where I learned that design isn't a visual skill — it's a thinking skill. Two years into designing professionally, I've had the privilege of working with a wide range of clients and projects, and I'm still learning fast.
Right now I'm working and travelling, taking on projects from wherever I happen to be. One thing I love above everything else is clarity — in the design, and between people. Good design is the difference between a product someone trusts on first click and one they abandon before they understand it.
ESSENTIAL TOOLS
Figma
Webflow
Claude
Framer
After Effects
HOW I WORK
Understand the business first
Before anything gets designed, I take time to understand you and your business — what problem are we actually solving, and for who? Timelines, fixed pricing, no hidden costs, and I keep you in the loop throughout. No surprises.
Structured, start to finish
Research, user flows, then Figma built around a component system and design system from day one. Then into reality — Framer, Webflow, or Shopify depending on what you need. You leave with reusable components and a style guide you can actually use.
Sweat the quiet details
Spacing, hierarchy, micro-interactions — the things most people don't notice are exactly what make someone trust a product. The difference between something that looks good and something that feels right lives in the details.
AI as a tool, not a shortcut
I use AI at every stage of my workflow — not to replace design thinking, but to sharpen it. It helps me move faster and keeps quality high, while the decisions and the craft stay mine.