I design websites and apps that feel easy to use and give people a reason to trust you.

I grew up drawn to how things looked — always sketching, always noticing when something felt off. That instinct followed me into design, where I discovered that visual clarity isn't vanity. It's the whole job.

Good design isn't decoration. It's the difference between a product people trust on first click and one they abandon before they understand it. I've spent the last few years working on marketing sites, product interfaces, and design systems — always trying to make the experience feel inevitable rather than designed.

I'm based in Cape Town and work with clients globally. My approach is simple: start from how people think, not from how the product is structured. Everything else follows.